Hi, I’m Heidi. Owner and designer behind CtrlAltree.

After spending over 15 years in corporate sales, I realized something: no matter where my career took me, I always found a way to weave in creativity. Whether I was designing sleek sales presentations, crafting internal marketing content, or helping friends brainstorm brand names over coffee, I was constantly pulled toward design.

My creative outlets started as side projects — writing a blog, building a digital magazine, dabbling with logo ideas, and helping friends launch websites for their business. Those “favors” became the fuel for something more. I noticed a trend: more and more people around me were starting businesses, and they needed a brand that felt as inspired as their vision. That’s when CtrlAltree was born.

CtrlAltree is where strategy meets style. It’s where I bring my creativity and you get to control the outcome. Whether you're starting your first business or refreshing your digital identity, I’m here to help you look as good as your ideas feel.

Let’s bring your dreams to life.